Aimee Anderson

Account Director, Corporate Publicity
aimee.anderson@ddapr.com


Anderson heads up DDA's International Corporate Publicity team in London and specializes in the business of film, managing international corporate PR campaigns for global entertainment brands. Anderson provides senior executives of DDA's top level international clients such as Singapore's Government body the Media Development Authority, Imagenation Abu Dhabi, The Dubai International Film Festival, India's Reliance Big Entertainment, Italy's RAI Trade, the UK's Icon Entertainment and Austria's prestigious crystal brand Swarovski, with strategic advice and counsel.

From Chairmen and Chief Executives to high profile producers, Anderson also provides her clients with festival and market support, attending the Cannes Film Festival, the European Film Market/the Berlin Film Festival, the Venice Film Festival, the Middle East International Film Festival, the Dubai International Film Festival as well as the TV markets MIPCOM and MIP TV and others. Anderson ensures corporate clients gain maximum exposure at these industry events through speaking opportunities, press conferences, corporate events, servicing news announcements and liaising with international and trade media.

Working closely with Sony Pictures International, Anderson also toured with the Terminator Salvation producers Victor Kubicek and Derek Anderson in order to generate coverage around the movie in Cannes, Paris, Madrid and London.

Anderson's background is intrinsically corporate having advised a variety of large global brands in various industries throughout her ten year career, including launching the British Film Institute's (BFI) digital archive with Academy Award-winning(R) Director the late Anthony Minghella, the then Chairman of the BFI, media training Disney executives, positioning Carlsberg as the major sponsor of the England Football Team for the World Cup 2006 and promoting Gillette where she worked with Thierry Henry, Tiger Woods and Roger Federer internationally running the Gillette Champions campaign 2006-2008. Prior to joining DDA, Anderson worked for global PR agency Porter Novelli where she was responsible for managing strategic international PR campaigns.

Anderson graduated with a BA (Hons.) in Communications and Mass Media from Glasgow Caledonian University.

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